Design principles are fundamental guidelines that help designers create effective and aesthetically pleasing designs. These principles are essential in ensuring that a design is functional, visually appealing, and communicates the intended message effectively. Here are some of the key design principles, along with examples of how they can be applied:

Balance

Achieving a sense of balance between elements in a design

Example: A symmetrical design with equal visual weight on each side.

Contrast

Creating contrast between different elements to add visual interest and emphasis

Example: A good difference between the HSB Values of the colours used

Emphasis

Directing the viewer's attention to the most important element in a design

Example: A website with a large, bold headline or a popping visual that draws the eye.

Unity

Ensuring that all elements in a design work together harmoniously

Example: A design with consistent use of typography, color, shapes and imagery.

Alignment

Ensuring that elements in a design are properly aligned with one another

Example: A website with a grid system that aligns all elements on the page.

Website: Malika Favre

Proportion

Ensuring that elements in a design are properly proportioned relative to one another

Example: A poster with a large main image and smaller text elements.

Repetition

Repeating visual elements throughout a design to create a sense of unity and cohesiveness

Example: A brochure with consistent use of a particular color or pattern.

Hierarchy

Establishing a clear order of importance among the elements in a design

Example: A newsletter with headlines of varying sizes to indicate their relative importance.

White Space

Using empty space strategically to create a sense of balance and visual interest

Example: A minimalist website with ample white space to draw attention to key elements.

Functionality

Ensuring that a design is functional and serves its intended purpose

Example: A mobile app with an intuitive user interface that makes it easy to navigate.