Design Principles

Here are some fundamentals design principles you must know

Design principles are fundamental guidelines that help designers create effective and aesthetically pleasing designs. These principles are essential in ensuring that a design is functional, visually appealing, and communicates the intended message effectively. Here are some of the key design principles, along with examples of how they can be applied:


Achieving a sense of balance between elements in a design

Example: A symmetrical design with equal visual weight on each side.


Creating contrast between different elements to add visual interest and emphasis

Example: A good difference between the HSB Values of the colours used

Principles of Design — The Foundation for Appealing & Functional Designs


Directing the viewer's attention to the most important element in a design

Example: A website with a large, bold headline or a popping visual that draws the eye.


Ensuring that all elements in a design work together harmoniously

Example: A design with consistent use of typography, color, shapes and imagery.


Ensuring that elements in a design are properly aligned with one another

Example: A website with a grid system that aligns all elements on the page.

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Malika Favre


Ensuring that elements in a design are properly proportioned relative to one another

Example: A poster with a large main image and smaller text elements.


Repeating visual elements throughout a design to create a sense of unity and cohesiveness

Example: A brochure with consistent use of a particular color or pattern.


Establishing a clear order of importance among the elements in a design

Example: A newsletter with headlines of varying sizes to indicate their relative importance.

White Space

Using empty space strategically to create a sense of balance and visual interest

Example: A minimalist website with ample white space to draw attention to key elements.


Ensuring that a design is functional and serves its intended purpose

Example: A mobile app with an intuitive user interface that makes it easy to navigate.

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